SEO & Digital Marketing Course

Duration: 3 Months 

Mode:Online / Offline  

**Certificate:** ISO Certified + The Coding Skool Certification  

**Eligibility:** 10th Pass and Above (No Coding Background Required)

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### **Module 1: Fundamentals of Digital Marketing**

- Introduction to Digital Marketing

- Traditional Marketing vs. Digital Marketing

- Digital Marketing Channels

- Current Trends and Career Scope

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### **Module 2: Website Planning & WordPress**

- Basics of Domains and Hosting

- Installing and Managing WordPress

- Designing Landing Pages

- Basic UI/UX Principles

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### **Module 3: Search Engine Optimization (SEO)**

- On-Page SEO

  - Title, Meta Tags, Header Tags

  - URL Structure, Keyword Placement

  - Image SEO and Alt Tags

- Off-Page SEO

  - Backlink Building

  - Guest Posting & Blog Submission

  - Forum and Directory Submission

- Technical SEO

  - Sitemap & Robots.txt

  - Schema Markup

  - Mobile Optimization

- SEO Tools

  - Google Search Console

  - Google Analytics

  - Ubersuggest, Ahrefs, SEMrush

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### **Module 4: Google Ads (PPC)**

- Introduction to Paid Advertising

- Keyword Planning & Bidding Strategy

- Search Ads, Display Ads, Video Ads

- Remarketing Campaigns

- Budget Management

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### **Module 5: Social Media Marketing (SMM)**

- Strategy Building for Instagram, Facebook, LinkedIn, Twitter

- Content Calendar Creation

- Organic vs. Paid Marketing

- Running Facebook & Instagram Ads

- Analytics and Insights

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### **Module 6: Email Marketing**

- Building Email Lists

- Designing Email Campaigns

- Tools: Mailchimp / Sendinblue

- Tracking Open Rate, CTR, Conversions

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### **Module 7: Content Marketing & Blogging**

- Keyword Research for Content

- Writing SEO-Friendly Blogs

- Content Distribution Strategies

- Tools: Grammarly, SurferSEO, Canva

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### **Module 8: Affiliate Marketing & Earning Models**

- Basics of Affiliate Marketing

- Creating Affiliate Blogs

- Earning with Amazon, Flipkart, and other platforms

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### **Module 9: Freelancing & Career Building**

- Creating a Digital Portfolio

- Using Fiverr, Upwork, Freelancer

- Building Personal Brand

- Resume & LinkedIn Optimization

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### **Live Projects & Internship**

- SEO Audit for Real Websites

- Google Ad Campaign Creation

- Social Media Strategy Execution

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### **Additional Features**

- Live Doubt-Solving Sessions

- Internship Opportunity with The Coding Skool

- Access to Study Materials & Toolkits

- Lifetime Support via WhatsApp Group

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